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We use only the most agile digital tools to provide business insight 

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WE ARE SPARK DATA

by Michael Wagstaff 13 May, 2024
In the latest in our How Did They Do That series we look at the rise of Aldi. From small upstart to the UK's 4th largest supermarket, we analyse how they did it and what lessons other brands can learn from them.
by Will Wagstaff 06 May, 2024
We analyse Google to identify some of the things we searched for the most in April 2024.
by Michael Wagstaff 03 May, 2024
In this article, we analyse how EasyJet gained prominence in the airline industry and how it met the challenges along the way.
by Michael Wagstaff 25 Apr, 2024
How did Brewdog grow to be one of the biggest craft ale brewers with £2billion business? We look at their marketing & financial strategy, their missteps, and the transferable lessons for other brands.
by Michael Wagstaff 22 Apr, 2024
In the race to show off their AI chops, research agencies risk becoming homogenised. The way forward is to shift back to the core elements that have always driven effective market research: people, knowledge and client relationships.
by Michael Wagstaff 18 Apr, 2024
In this article we image a life in which AI controls every thing we, what we eat and who we meet. It's a life where AI does our jobs and every day is a Saturday. What could possibly go wrong?
by Michael Wagstaff 08 Apr, 2024
A new report ranks he UK 20th in the league of happy nations. We look at the reasons why we lag so far behind Finland, Denmark, Iceland and Sweden.
by Michael Wagstaff 30 Mar, 2024
With the Premier League entering the final few matches we run a predictive model to see who will win the title, which teams qualify for the Champions League and who will be relegated.
by Michael Wagstaff 18 Mar, 2024
Data from Sport England's Active Lives Survey reveals the sporting activities that have increased participation the most over the last five years.


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