Mum's The Word
Our analysis of your Trustpilot reviews shows Bloom & Wild delivers beautiful bouquets and letterbox flowers which absolutely delight recipients.
Reviewers praise the gorgeous flowers and are pleased with the quality and longevity of the blooms and the prompt delivery. This is not a surprise given your excellent Trustpilot rating.
But it's not all good news. There is a subset of reviewers who have a less positive experience around gifting flowers to their mum. These rate you much lower than the average and suggests that expectations appear to be falling short which could potentially put brand trust at risk.
Those special gift occasions
Although you have an Excellent Trustpilot rating, a deeper dive into the reviews highlights a growing problematic issue relating to gifting flowers to mum.
Reviewers who talk about using Bloom & Wild to send flowers to their mum (or mother in law) and to a lesser extent their daughter, tend to give a lower rating than average. Our analysis tells us that the lower rating is statistically significant although this dissatisfied subset is relatively small in size.
We can see from the chart that the dotted line representing your average annual rating (including to end of May 2025) has declined gently over time but the lines representing mum has fallen sharply since 2020. There is now around a 1 point lower rating for reviewers mentioning flowers for their mum compared with your overall rating.
The average rating from reviewers who mention sending flowers to their daughter has also declined although it is not as pronounced as with gifting to mum. By comparison, reviewers who sent flowers to friends mirror your overall rating.
The data suggests this is primarily driven by disappointment in the product experience rather than issues with delivery. These reviews tend to describe bouquets that arrived wilted or looking noticeably different from the images on the website. Mentions of bloom quality are also slightly more common, reinforcing concerns around freshness and presentation.
These experiences appear to carry greater emotional weight given the importance of the occasion, leading to a higher likelihood of reviewers expressing that they would not recommend the service. Overall, it is the perceived mismatch between expectation and reality - particularly in the appearance and quality of the flowers - that appears to undermine satisfaction when gifting to mum and gifting to a daughter although to a lesser extent.
Gifting To Mum Reviewers
These reviewers are significantly more likely to reference letterbox flowers, with reviews describing flowers that arrived wilted or looking different from the images on the website.
Mentions of bloom quality are also slightly more common, reinforcing concerns around freshness and presentation. These experiences appear to carry greater emotional weight given the importance of the occasion, leading to a higher likelihood of reviewers expressing that they would not recommend the service.
In contrast, delivery is mentioned less frequently in this group, indicating that it is not a primary driver of dissatisfaction. This is important for an online brand.
Overall, it is the perceived mismatch between expectation and reality - particularly in the appearance and quality of the flowers - that appears to undermine satisfaction when gifting to mum.
Inadvertently sent dead wilted flowers to my mother in law for International Women’s Day. Too expensive for this to ever be an experience. I’d ordered a week in advance and they sent out old stock that should’ve been sent to compost not to a customer. Incredibly embarrassing and expect a full refund and apology. I would not purchase from Bloom & Wild again.
*
Zero stars. Two attempts to get my Mum flowers for Mother's Day and both times they arrived all mouldy and dead. Still waiting on a refund a year later. Disgraceful customer help. Don't use. Just call a local florist instead.
*
Disappointed with the flowers that arrived. There was no where near as many as in the picture on the website. I have used Bloom & Wild in the past and have had no issues. They were a birthday present for my mum. I shall look elsewhere [next] time.
**
This company showcase the most amazing flowers and deliver when they say they will. However the actual bunch of flowers is tiny compared to the pictures and despite the cost looks like you have spent as little as possible on the recipient. I sent my Mum some Christmas flowers and was so embarrassed by what turned up I wished I’d gone to Aldi’s instead
**
What to do next
In short, Bloom & Wild should keep doing what works, as overall satisfaction remains high and the majority of customers rate their experience as excellent.
However, for emotionally significant occasions like gifting to a mum, the expectations placed on the product are higher - it’s about creating a moment that feels special and visually impressive straight out of the box.
Even though this segment represents a relatively small share of reviews, the emotional weight of these purchases means that a poor experience can have a disproportionate impact on brand perception. Small enhancements, such as improving photo accuracy, prompting customers with recommendations for more premium options when gifting to mums or offering clearer presentation guidance could help prevent disappointment.
Alongside this, ongoing monitoring of recommendation sentiment and theme associations can ensure that the company continues to spot early signals of dissatisfaction in these high-stakes gifting contexts.