Slight easing in cost of living crisis

With the insights industry creaking under poor quality data, generative AI adds to the mix by creating convincing synthetic respondents. How should we treat these fascinating fakers?

Do tech people know more about market research than social scientists? In this article we discuss whether big tech is taking over the insights industry and what role is there for human researchers.

Does curating a personal brand make a difference? In this article, I consider my own lack of brand image and reflect on what might have been.

If surveys are ill-suited for addressing the questions that remain genuinely unanswered and unnecessary for those that are readily answered, then what exactly is their future?

In an effort to improve quality, the market research industry's current focus is on survey length and question engagement. This overlooks a more fundamental issue: respondent authenticity.

The true value of review sites lies in going beyond the stars and analysing what reviewers are actually saying.

Predictive analytics is reshaping brand insights by moving beyond descriptive dashboards to proactive decision-making

The uncovering of large scale survey fraud has shaken the market research industry. In this article, we discuss how a much more rigorous panel sign up procedure is needed to reduce the impact of fraudulent respondents.

The huge volume of data available through consumer comments, reviews and surveys can make cutting through the noise difficult. In this article we discuss how text analytics combined with human expertise can uncover the insight.