Duty free affordability

Michael Wagstaff • 22 September 2022

Cutting stamp duty could make buying a home less affordable

The housing market is firmly in the government's sights as it grapples with the cost of living crisis. The Truss government believes that the key to solving the crisis is economic growth driven by lower taxation. For this reason stamp duty is in its crosshairs. 

Stamp duty land tax (SDLT) is a tax paid on the purchase of a house or land in England and Northern Ireland. In Scotland, the Land and Buildings Transaction Tax (LBTT) applies and buyers in Wales pay the Land Transaction Tax (LTT). The amount paid depends on the value of the purchase and the application of different tax rates at different thresholds of value. 

During the pandemic, a stamp duty holiday was introduced. In England and NI, the lowest threshold at which stamp duty was payable was raised from £125,000 to £500,000 between July 2020 and 30th June 2021 and set at £250,000 between 1st July and 31st October 2021. In Scotland, between July 2020 and March 2021, the lowest LBTT threshold was set at £250,000.  In Wales, the lowest LTT threshold was raised to £250,000 between July 2020 and July 2021. 

The idea was to kick start the housing market after sales had slowed down during lockdown. It seemed to do the trick because the housing market exploded back into life. Unfortunately, house prices also exploded as this chart using data from Nationwide Building Society shows.

Annual percentage change in house prices by month, UK

Source : Nationwide Building Society


In the year to June 2021, house prices in the UK grew 13.4% on average. Annual growth fell back slightly once the stamp duty holiday period ended before reaching another peak in March 2022 when average annual prices rose by over 14%.


The stamp duty holiday was not the only reason behind rapid house price increases - pent up demand, the post pandemic desire to move out of cities, low interest rates and supply constraints all had an impact - but stamp duty relief and rising house prices are highly correlated.


The impact on affordability, particularly on first time buyers, was considerable. The graphic below plots how much of first time buyer take home pay is swallowed up by mortgage payments. The period of the stamp duty holiday is highlighted. For each region affordability worsened during the stamp duty holiday.




First time buyer mortgage payments as a percentage of take home pay by Nationwide BS region, Q4 2019 to Q2 2022, UK

Source : Nationwide Building Society


In London, the amount FTBs had to spend on their mortgage increased to over 50% of take home pay. In Wales, it increased to just under a quarter (24.7%) and in Northern Ireland it increased to 24.1% up 3 percentage points. The increase in Scotland was less dramatic - the holiday ran for a shorter period of time - but the overall trend is still upwards since the end of the holiday period.


For most regions, the end of the stamp duty holiday offered very little relief with the percentage of take home income spent on a mortgage either remaining broadly the same or rising as interest rate increases started to bite.


So what is actually achieved by cutting stamp duty?  Advocates say that it saves buyers some cash which in turn helps make a move more financially achievable - more money for a deposit for example. This helps first time buyers get on the ladder and enhances people's ability to trade up or to downsize. This frees up supply and more supply helps with affordability. On the other hand, the data suggests that it contributes to house price inflation which makes repayments less affordable.


The government will be hoping that it's the former rather than the latter that prevails.


 

Priced Out

by Michael Wagstaff • 18 July 2025
Housing affordability is getting worse and there is a need to balance policies relating to demand with those addressing supply.

Why is Storytelling So Difficult?

by Michael Wagstaff • 23 June 2025
After yet another market research conference calls for great emphasis on storytelling, we discuss why researchers find it so difficult and what can be done to get better at it.

Research Degrees

by Michael Wagstaff • 21 June 2025
A university degree doesn't necessarily make you a better researcher but it does help. We have a look at whether a degree should be a requirement for market research roles.

The Survey Questioned

by Michael Wagstaff • 19 June 2025
Given the huge amount of brand insight that can be derived by applying techniques such as text analytics to existing data, we ask whether the end of the survey for brand metrics is in sight?

Fascinating Fakery

by Michael Wagstaff • 2 June 2025
With the insights industry creaking under poor quality data, generative AI adds to the mix by creating convincing synthetic respondents. How should we treat these fascinating fakers?

Is Big Tech Eating Our Lunch?

by Michael Wagstaff • 26 May 2025
Do tech people know more about market research than social scientists? In this article we discuss whether big tech is taking over the insights industry and what role is there for human researchers.

Does A Personal Brand Matter?

by Michael Wagstaff • 12 May 2025
Does curating a personal brand make a difference? In this article, I consider my own lack of brand image and reflect on what might have been.

Survey Respondents Lack Identity

by Michael Wagstaff • 8 May 2025
In an effort to improve quality, the market research industry's current focus is on survey length and question engagement. This overlooks a more fundamental issue: respondent authenticity.

Beyond The Stars

by Michael Wagstaff • 7 May 2025
The true value of review sites lies in going beyond the stars and analysing what reviewers are actually saying.

From Description to Prediction

by Michael Wagstaff • 28 April 2025
Predictive analytics is reshaping brand insights by moving beyond descriptive dashboards to proactive decision-making
Show More