Getting the Measure of the Meal Kit providers
Michael Wagstaff • 31 March 2022
The meal kit market is big business. It was worth an estimated £1 billion in 2020 and is likely to increase to £1.5 billion by 2025.
In this report, we use text analytics to analyse the performance of three of the most well known providers - Gousto, HelloFresh and Mindful Chef - on key metrics discussed by Trustpilot reviewers.
The metrics were derived by identifying the most commonly raised topics in the reviews.
We then analysed thousands of Trustpilot reviews left in the six months up to the end of February 2022 and used sentiment analysis to score the providers on each metric.
Read our report to find out who comes out best.
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In this latest article in our series on the power of text analytics we look at how sentiment analysis can be used to really understand what customers think about product offerings.
The true value of review sites lies in going beyond the stars and analysing what reviewers are actually saying.