Visits to shopping centres down by a quarter compared with Feb 2020

William Wagstaff • 14 December 2020

Travelling for retail or recreation at 74% of its Feb 2020 baseline.

We find Google's Community Mobility reports fascinating. They use (opted in) location data from mobile phones to plot where people have gone. The reports look at visits to retail, transport hubs, supermarkets and places of work and compares these with a median value from Jan 3 to Feb 6 2020 (the Feb baseline) to calculate the percentage drop in visits.

The graphic shows the drop in visits to retail and recreation (shopping centres, cafes, museums and the like) from the baseline to 7th December 2020.

The darker the shading the nearer the number of visits is to the Feb baseline. The lighter the shading the bigger the drop off.

Three of the biggests drop offs are in Scotland. Stirling and Glasgow areas have seen 50% drop off in what should be a very busy time. London is down 38% from the baseline. Greater Manchester 28%. Kent (also in tier 3) is only down 26%.

If you want normality go to the Isle of Wight. It's currently running at 90% of its Feb baseline.
by Michael Wagstaff 28 April 2025
Predictive analytics is reshaping brand insights by moving beyond descriptive dashboards to proactive decision-making
by Michael Wagstaff 28 April 2025
The uncovering of large scale survey fraud has shaken the market research industry. In this article, we discuss how a much more rigorous panel sign up procedure is needed to reduce the impact of fraudulent respondents.
by Michael Wagstaff 8 April 2025
The huge volume of data available through consumer comments, reviews and surveys can make cutting through the noise difficult. In this article we discuss how text analytics combined with human expertise can uncover the insight.
by Michael Wagstaff 10 March 2025
Market research agencies are going all in on AI based models to generate next level consumer insight. But are these just more illusion than substance?
by Michael Wagstaff 3 March 2025
With the online survey already on the ropes due to poor quality, has data science finished it off?
by Michael Wagstaff 24 February 2025
Research agencies are pinning their futures on AI. Are they right to do so or are we missing trick by ditching the human?
by Michael Wagstaff 12 February 2025
Online surveys suffer from fake, ill considered and unrepresentative responses. What can be done to improve their reliability? Triangulation is the key.
by Michael Wagstaff 6 February 2025
With the January transfer window closed, we run our predictive model to work out the probabilities of where each team will finish in the final Premier League table.
by Michael Wagstaff 5 February 2025
In this latest article in our series on the power of text analytics we look at how sentiment analysis can be used to really understand what customers think about product offerings.
by Michael Wagstaff 23 January 2025
The true value of review sites lies in going beyond the stars and analysing what reviewers are actually saying.
Show More