Who'll Win the Premier League?

Michael Wagstaff • 30 March 2024

Liverpool predicted to win but it's very close

With the Premier League heading towards the final few games, we have run a predictive model to see who will win the title, which teams will qualify for Champions League football and which will be relegated.


Our predicted final Premier League standings is based upon probabilities. To generate the probabilities we use results from this season and previous ones to model the number of goals scored in a match as a Poisson distribution (the probability for a team to score one goal, two goals, three goals and so on in a match). We then identify parameters to represent a team’s attacking strength, defensive strength and home advantage. Applying this model to the remaining Premier League fixtures we can predict the final standings probabilities.


Premier League Final Table Probabilities

Our model predicts that Liverpool will win the title from Manchester City with Arsenal third. But it's incredibly tight with Liverpool's winning probability only two percentage points ahead of Manchester City. Spurs are predicted to secure a Champions League place.


At the bottom, Sheffield United and Burnley are highly likely to be relegated along with Luton although Forest are in the mix too. Everton look to be safe, despite their points deduction.



by Michael Wagstaff 2 June 2025
With the insights industry creaking under poor quality data, generative AI adds to the mix by creating convincing synthetic respondents. How should we treat these fascinating fakers?
by Michael Wagstaff 26 May 2025
Do tech people know more about market research than social scientists? In this article we discuss whether big tech is taking over the insights industry and what role is there for human researchers.
by Michael Wagstaff 12 May 2025
Does curating a personal brand make a difference? In this article, I consider my own lack of brand image and reflect on what might have been.
by Michael Wagstaff 9 May 2025
If surveys are ill-suited for addressing the questions that remain genuinely unanswered and unnecessary for those that are readily answered, then what exactly is their future?
by Michael Wagstaff 8 May 2025
In an effort to improve quality, the market research industry's current focus is on survey length and question engagement. This overlooks a more fundamental issue: respondent authenticity.
by Michael Wagstaff 7 May 2025
The true value of review sites lies in going beyond the stars and analysing what reviewers are actually saying.
by Michael Wagstaff 28 April 2025
Predictive analytics is reshaping brand insights by moving beyond descriptive dashboards to proactive decision-making
by Michael Wagstaff 28 April 2025
The uncovering of large scale survey fraud has shaken the market research industry. In this article, we discuss how a much more rigorous panel sign up procedure is needed to reduce the impact of fraudulent respondents.
by Michael Wagstaff 8 April 2025
The huge volume of data available through consumer comments, reviews and surveys can make cutting through the noise difficult. In this article we discuss how text analytics combined with human expertise can uncover the insight.
by Michael Wagstaff 10 March 2025
Market research agencies are going all in on AI based models to generate next level consumer insight. But are these just more illusion than substance?
Show More