Earnings fall in real terms

Housing affordability is getting worse and there is a need to balance policies relating to demand with those addressing supply.

After yet another market research conference calls for great emphasis on storytelling, we discuss why researchers find it so difficult and what can be done to get better at it.

A university degree doesn't necessarily make you a better researcher but it does help. We have a look at whether a degree should be a requirement for market research roles.

Given the huge amount of brand insight that can be derived by applying techniques such as text analytics to existing data, we ask whether the end of the survey for brand metrics is in sight?

With the insights industry creaking under poor quality data, generative AI adds to the mix by creating convincing synthetic respondents. How should we treat these fascinating fakers?

Do tech people know more about market research than social scientists? In this article we discuss whether big tech is taking over the insights industry and what role is there for human researchers.

Does curating a personal brand make a difference? In this article, I consider my own lack of brand image and reflect on what might have been.

In an effort to improve quality, the market research industry's current focus is on survey length and question engagement. This overlooks a more fundamental issue: respondent authenticity.

The true value of review sites lies in going beyond the stars and analysing what reviewers are actually saying.